Three months ago, we began a journey with NICE Clinic, a modern psychiatry and psychology clinic based in Bucharest and online across Romania. Our mission: to build a warm, trustworthy, and science-based digital presence for a brand that treats mental health with both empathy and precision.
From the very beginning, we shaped a content ecosystem grounded in three pillars: educational, practical, and emotional. Through Nice to Practice, we turned therapeutic insights into real, simple exercises that people could apply immediately.
In September, we launched a monthly campaign under the creative banner #TreatMyTrauma, reframing trauma as something that can be treated. The campaign mixed clarity, empathy, and education to make people feel understood and supported.
We also introduced a recurring theme around AI in therapy – exploring when artificial intelligence can help, and when human connection matters most. Because NICE is both human-centered, and technology-driven, with apps that support treatment and medication adherence.
Month by month, both the clinic and its community have grown: the result of consistent teamwork, creative strategy, and a shared commitment to building trust. From June to August, engagement rose by 61%, 28%, and 48%, showing real business growth behind the content.
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Alexandru Bondar – Medical Director