The challenge
Bees do an extraordinary job for us, every single day: pollinating crops, keeping ecosystems alive, and basically helping put food on our tables. But we often forget that they also need food. And safe spaces. And care.
WWF Romania asked us to help raise donations for bee-friendly gardens – spaces full of flowers and biodiversity that nourish bees in return.
Our approach
The insight was simple: bees work so hard, that if they were people, we’d take them out for a well-deserved treat. So that’s exactly what we asked the public to do, to “treat” the bees.
We created a playful, food-inspired campaign where the menu was made of flowers: a veggie burger, a Quatro Flori pizza, a sweet floral tart. All wrapped in vibrant visuals, a custom “Bees deserve a treat!” badge, and a call to action that made donating feel joyful, not heavy.
The outcome
The campaign brings a fresh, unexpected tone to environmental messaging and gives people an easy, lighthearted reason to support a serious cause. Donations go toward the gardens WWF will create for the bees’ food and survival.
🌼 Want to chip in? Donate here
Working with The AWE Institute, I discovered more than a creative agency, a true strategic partner. The team’s professionalism, combined with valuable strategic input and outstanding creativity, gave our projects clear direction and maximum impact. I greatly appreciated their flexibility and the speed with which they adapted to any necessary adjustments, whether it was optimizing an ongoing campaign or exploring new ideas to achieve our goals. Our collaboration has always been efficient, dynamic, and results-oriented. I wholeheartedly recommend The AWE Institute to any company looking for a reliable and creative partner!
Hanny Bratu – Marketing Director of WWF