The project “Through Danutz’s eyes” is our agency’s latest effort to use authentic storytelling to support children with cancer. We developed a campaign centered on the character Danutz, a fictional hero with experiences based on real stories, told by the ladies from the Daruieste Aripi NGO (EN: Give Wings).
Starting from the insight that the real challenges of these children are often unseen, our campaign aims to open the public’s eyes and generate deep empathy. Through Danutz’s personality, we reflect the courage and impressive positivity that many of these children show in the face of adversity.
We are at the beginning of a journey full of hope and already feel immense satisfaction. The first responses confirm that we have captured the hearts of the people and that we are on the right track to raise not only the level of awareness, but also the necessary funds to further support the NGO in their vital mission.
This project is proof that advertising can transcend sales and profit, becoming a powerful tool for positive social change. We continue to build on this foundation of compassion and creativity and look forward to seeing the impact Through Danutz’s Eyes will have in the future
Special thank you to voiceovers.ro who generously provided their voice services for free, to bring Danutz’s story to you
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Testimonial
Our collaboration with The AWE Institute is like a breath of fresh air for us. Dan and the team understood our needs perfectly and turned them into a creative, cheerful and adaptable campaign – which is no small feat given the difficult subject of children with cancer.
We are grateful for their constant patience and availability, for the way they continue to adapt to everything we need, and for this campaign that is beyond our original expectations and plans. Thank you! 
Alina Patrahau – Founder of Daruieste Aripi