Through Danny’s Eyes is an emotionally impactful campaign created for DARUIESTE ARIPI, an NGO dedicated to helping children with cancer. At its heart is Danny, an 8-year-old fictional character who serves as the voice of children battling illness. Danny’s story and his Fantastic Gang—made up of brave, bald kids—aim to transform shame into pride, offering hope and strength to those who need it most.
Their mission? To show that no child should feel alone or ashamed, especially when facing the challenges of illness. Through creative visuals, heartfelt reels, and relatable narratives, this campaign inspires courage, unity, and empathy.
The highlight of this project is its dual purpose: raising awareness for a critical cause while offering a glimpse of how storytelling can humanize and connect us. Through Danny’s Eyes has the potential to grow beyond a campaign, and we dream of transforming it into a Netflix series, amplifying its impact worldwide.
Key Elements:
- Fictional storytelling rooted in real-life struggles
- 6-member Fantastic Gang with diverse, inspiring personalities
- Collaborative efforts with Daruieste Aripi to innovate for children in need
If you want to see more of the campaign, explore the Fantastic Gang HERE!
Testimonial
Our collaboration with The AWE Institute is like a breath of fresh air for us. Dan and the team understood our needs perfectly and turned them into a creative, cheerful and adaptable campaign – which is no small feat given the difficult subject of children with cancer.
We are grateful for their constant patience and availability, for the way they continue to adapt to everything we need, and for this campaign that is beyond our original expectations and plans. Thank you!
Alina Patrahau – Founder of Daruieste Aripi