The challenge
Don Bosco is a global NGO supporting children through education and vocational programs. In Romania, part of their fundraising comes from adult training courses. They needed short, clear TV spots to promote these courses to a wider audience.
Our approach
With a limited budget and a 15-second format, we knew we had to go straight to the point, but in a way that still made people feel something. We built the campaign around a relatable concept: regaining time. Each spot speaks to a moment in life where time seems lost and suggests that education can be a way to reclaim it.
We created three different animated ads using simple, hand-drawn illustrations and voiceover storytelling to keep the message human, accessible, and visually distinct.
The outcome
The campaign was broadcast nationally and helped position Don Bosco’s courses as a smart, practical step forward. Despite the tight resources, the client was happy with both the tone and execution, and the message landed with clarity.
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Tired of spinning your wheels and getting nowhere? Shift gears and take control of your future with Don Bosco’s professional training courses. Regain lost time and accelerate your career. Sign up today!
Stop binge-watching your life away. It’s time to regain your time and invest in your future with Don Bosco’s professional training courses. Learn new skills, empower your career, and make every moment count. Join now!
Testimonial
The TV ads were effective both in terms of results and especially in the budget we provided. I am delighted with the collaboration with the people from The AWE Institute. Everything worked as it should.
Venceslau Grosu – President of Don Bosco