321sport, the most beautiful running community in Romania, has created an ingenious app that combines fitness with charity.
The app works like this:
1. Users track their running distance using the app
2. Users report their total kilometers to the app
3. The app partners with brands that transform these kilometers into financial donations
4. The funds generated are donated to NGOs and charitable causes
NAMING
To reflect the mission of the app, we chose the name Alergado. This name is full of meaning, harmoniously combining the word “running” (alergare in Romanian) with the term “donation” (donare in Romanian). Playful and memorable, this name has totally excited the client and users who have given feedback so far.
LOGO DESIGN
The Alergado logo was crafted to illustrate the app’s mission. We integrated the stylized figure of a runner with the image of an open hand, ready to help.
SOCIAL MEDIA CAMPAIGNS
Since launching the app, we’ve run three monthly social media campaigns, all exceeding expectations
CREATIVE BAGDES
Am creat insigne extrem de creative în aplicație, care sunt în perfectă armonie cu numele și logoul Alergado, adăugând o notă de originalitate și recunoaștere personală pentru fiecare alergător.
These badges are Romanian language portmanteaus and resonate better with native speakers.
Testimonial
The people from The AWE Institute have vision, clarity and we were able to create together long-term and truly meaningful projects for society
Radu Restivan – The Sports Architects | 321sport | Alergado