Alergado is a mobile app that turns every kilometer into a gesture of solidarity. People run with purpose – and that purpose becomes real support, tracked transparently.
We created the Alergado brand from scratch: from naming and visual identity to how it speaks to its community. Since launch, we’ve been designing its monthly campaigns, combining copy, visuals, storytelling and social communication to keep the energy going.
It’s one of those projects that’s deeply aligned with who we try to be at The AWE Institute: meaningful, humble, and always driven by impact.
Testimonial
The people from The AWE Institute have vision, clarity and we were able to create together long-term and truly meaningful projects for society
Radu Restivan – The Sports Architects | 321sport | Alergado